Building on a successful partnership with Shopify

A year ago, we announced a new partnership with the eCommerce shopping platform Shopify, enabling over one million Shopify sellers to apply for and sell on Walmart Marketplace. Shopify sellers would have the opportunity to reach nearly 120 million unique monthly visitors on Walmart.com and our customers will be able to shop a much richer assortment as a result.

The addition of the Marketplace integration app for Shopify has been a tremendous success. Since the announcement, we’ve onboarded thousands of Shopify sellers to the Walmart Marketplace platform, a number far above our original goal of bringing on just 1,200 sellers by the end of 2020. The launch date of our partnership could not be timelier: as many brick-and-mortar businesses started adjusting their operations to embrace the online commerce world, Walmart Marketplace app for Shopify came in as an easy tool that helped them setup and scale quickly.

We haven’t just been adding sellers and new assortment to Walmart.com, however. We’ve been listening to our new sellers, enhancing our integration with new functionality and creating training material to fuel seller success.

Now as we enter a second year of our partnership, we’re not resting on our laurels. We are continuing to onboard new Shopify sellers, adding features and seller-requested improvements to our app. Read on in this Sell Better Blog for more on our Shopify sellers and what we’re doing to enhance their experience with the Walmart Marketplace app for Shopify.

Be sure to check out the extra videos we’ve created should you need help linking your account, managing orders, using the new Bulk Editor, and much more!

Thousands of sellers have come to Walmart through Shopify—here’s what they think

We’ve given the ability for thousands of Shopify sellers to list their products on Walmart Marketplace in an onboarding process that’s not too different from the regular Marketplace application procedure. Once onboarded, sellers have been happy with their experience and what they’ve been able to accomplish.

Michael Petratos runs Silver Rod Pharmacy, one of the largest independent pharmacies in New York with a physical and online presence centered in Brooklyn—and a growing business on Walmart Marketplace, thanks to the Shopify app.

“In general it’s been a very good experience compared with other marketplaces,” he said. “We were able to scale quickly and are still growing fast with a majority of sales coming from Walmart.” Silver Rod has also qualified to earn the Pro Seller Badge, another feather in their cap. “We’re already a positive difference.”

Setup time and ease-of-use has also been a huge plus for some of our top sellers. “Everything is very easy, connecting Shopify to Walmart,” said Sara Cline of fashion company Milanblocks. “I don’t need to spend a lot of time doing it.”

Maintaining inventory has been another big hit with sellers. “The best aspect is that it’s fairly easy to add products, maintain and compare competitor prices,” Michael said.

“There’s a lot of things that click between us and Walmart. We’re really scratching the surface of what we can do.”

New training materials if you’re just getting started

Let’s face it—starting on a new eCommerce platform can be a daunting task, even if you’re using Shopify as a starting base. We’ve created a suite of videos to help sellers not only link and connect Walmart Marketplace to Shopify, but also learn how to publish items as well as manage and ship orders – all within the app.

How to Link Walmart & Walmart Marketplace in Shopify

Here we’ll go through how you can connect your Shopify account to Walmart Marketplace using the app from the Shopify app store. We’ll step through the Marketplace application process and show you Seller Center as well.

How to Publish Products Using the Walmart Marketplace App in Shopify

This video will go through the basics of setting up and publishing your item listings for Walmart Marketplace by using the Shopify app. “It’s fairly easy to add products, change prices and manage inventory,” said Michael Petratos from Silver Rod Pharmacy.

How to Manage Orders & Shipping using the Walmart Marketplace app in Shopify

This video will point out how to manage your orders, what to be aware of, working with your shipping options, and inserting tracking codes.

How to use the Bulk Editor in the Walmart Marketplace app in Shopify

Using the bulk editor to rapidly manage and update your inventory will save you a lot of time, and her we’ll show you everything you need to know to use it to your best advantage.

“There’s a lot of things that click between us and Walmart. We’re really scratching the surface of what we can do.” Michael Petratos, Silver Rod Pharmacy

Improving the Shopify experience with your feedback

Since announcing our partnership with Shopify and releasing the first version of Walmart Marketplace in the Shopify app store, we’ve been releasing a series of updates aimed at improving the seller experience, adding more features, and addressing issues as they arise. A lot of these updates are based on feedback from our Shopify sellers, a valuable direct relationship that we are cultivating and growing in the years to come.

One of the biggest updates and most requested features is the Bulk Editor, which allows Shopify sellers the ability to edit listings at the sub-category level en masse from within the app easily. This will be incredibly useful for sellers wanting to quickly update hundreds or even thousands of items quickly for some of the more time-intensive processes like tax codes or Product ID fields in just a few clicks. You also can add fields in bulk, which can help your item’s listing quality and visibility in searches on Walmart.com. You’ll be able to set up bulk changes for variant options as well.

Many of our updates are centered around the seller experience with the Marketplace app. We addressed issues with order cancellation, proper sync with settings on the app and in Marketplace itself, and increased speed to load the app and item sorting. The time it takes for sellers to go through the approvals process to sell on Marketplace has been streamlined as well.

Finally, while continue to add new features to the app, we would still like to remind sellers that there are many more in-depth tools they can use in Seller Center to improve their catalog performance, sell better, and boost their bottom line. For instance, you can:

  • Use the Listing Quality Dashboard to get a centralized overview and ways of optimizing their catalog’s listing quality, which can improve your catalog’s visibility, help you win the Buy Box, and generate more sales.
  • Discover which of your catalog is Unpublished and what you can to get them back online quickly through direct action.
  • See how you can get a Pro Seller Badge, a mark of excellence for top-performing sellers like Silver Rod Pharmacy.

Happy with your Walmart Marketplace app experience on Shopify? Why not leave us a review today by clicking here. We’d really appreciate it.

Advantages of selling on Walmart Marketplace from Shopify:

  1. Expand your reach to global proportions
    Introduce your products and brand to millions of new shoppers on Walmart Marketplace without the extra hassle or time investment.
  2. Join a special group of sellers
    We’ve spent a lot of effort creating a curated seller community, so you just won’t be one of a crowd.
  3. Anyone can do it
    No technical knowledge needed to use. The interface is simple and straightforward.
  4. Manage everything within Shopify
    Control all your Walmart product inventory in Shopify, with effortless product sync and bulk editing of your items.
  5. No hidden or recurring fees
    You aren’t charged a dime for signing up. You only pay a category-based referral fee for each item sold.

Things to be aware of to sell on Walmart from Shopify:

  • Your business will need to be based in the United States and have a US Tax ID.
  • All your products must have either UPC or GTIN codes.
  • These products will need to be eligible to sell on Walmart. See our product content policy for more information.
  • You’ll also need to meet our performance, shipping and customer support requirements. You can review these Performance Standards here.
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