New Seller Savings 2021

Limited-time offer & new-seller event

Jumpstart your success with 30 days of
commission-free sales on*

*Conditions apply

Selective by design. Powerful by default. has long been a popular shopping destination. Our curated community of professional sellers who offer top-quality products only makes it better.

Now you can benefit from a limited-time special offer during New-Seller Savings! Tap into one of the fastest-growing marketplaces and enjoy 30 days of commission-free sales. Read more about the conditions below, and mark your calendar for our virtual event to learn all about Walmart Marketplace.

120 million
monthly visitors*

Reach a new market

Unlock a new audience and gain repeat customers on and in our mobile app.

*Comscore Media Metrix, October 2020

Zero monthly
or setup fees

Enjoy a simple pricing structure

Everyday low prices for our customers. Reasonable referral fees for our sellers.

79% eCommerce growth in 2020

Boost your sales

Be at the forefront of eCommerce on, where sellers, big and small, can scale and grow.

*Walmart Earnings, February 2021

To qualify for Walmart Marketplace’s limited-time New-Seller Savings offer, you must meet the following conditions. Once approved, onboard quickly and list your entire catalog to maximize your 30 days of commission-free sales.

New-Seller Savings conditions:

  • Must be a new seller
  • Must submit your application by March 31, 2021
  • Must finish onboarding and go live before May 1, 2021
  • Must meet all standard Walmart Marketplace requirements:
  • History of marketplace or eCommerce success
  • US Business Tax ID (EIN) and Form W-9
  • GTIN/UPC GS1 Company Prefix Number
  • Track-record of first-class customer service
  • B2C US warehouse with shipping and returns capability, WFS participation or fulfillment through an approved 3PL provider

Have questions?

Join our first New-Seller Savings virtual event to hear firsthand from Walmart Marketplace leaders and experts.

You’re in good company.

We found 30 million new customers, and all we are seeing is continued growth for products that we’ve never sold before.

Turner Cobden

Another huge benefit of integrating the marketplace is the fee structure is super competitive.

Larry Velman

I used the Listing Quality Dashboard to quickly identify missed opportunities and shortcomings in my product listings.

Andrew Pancer

Join our curated community of sellers.

Frequently Asked Questions

New-Seller Savings is a Walmart Marketplace promotion that includes a special offer for new sellers (30 days of commission-free sales on and a virtual event anyone can join to learn all about selling on

Last year proved to be successful for many Walmart Marketplace sellers, and we’d like to encourage more sellers to try our platform and expand their online footprint. We believe this will be a great growth opportunity for many small and medium-size businesses who may be experiencing challenges during these unprecedented times.

No. If you are ready to request to sell on Walmart Marketplace, submit your application as soon as possible to allow for enough time for review, acceptance, and onboarding. The New-Seller Savings event on March 18 will provide more information on Walmart Marketplace for sellers who may have questions. While the event is optional, we encourage all new sellers to attend to learn about onboarding best practices, hear from our leadership, and get advice from other successful sellers.

The deadline to submit an application is March 31, and approved sellers must go live by May 1 to qualify for 0% commission on 30 days of sales. Sellers are encouraged to list their entire catalogs in order to maximize the opportunity to grow sales commission-free.

Sellers experiencing technical issues are encouraged to file a ticket with Partner Support stating their case within 10 days after the deadline. Eligible sellers will receive one-time extensions. No tickets in relation to a delayed launch will be reviewed after May 10.

Sellers who apply during New-Seller Savings using the dedicated application page will benefit from an expedited review process to ensure a timely launch if approved.

0% commission is actioned on a weekly cadence each Saturday, which means that your 30 days of 0% commission will begin within the week of your live-on-site launch date. For example, if you go live on a Tuesday, your 0% commission rate will begin the following Saturday. 0% commission will be applied to all items in your catalog that are available for sale during this 30-day period.