NEW-SELLER SAVINGS
Get up to $75K in savings when you start selling on Walmart.
Sign up now and get up to 75% off referral fees, plus get credits for advertising and fulfillment to kickstart your growth.*
*Conditions apply. Valid while offer lasts.
Get ready to reach millions of customers looking for high-quality brands like yours
And, get the most value out of Walmart’s best offer of the year by signing up today.
Sell on Walmart.com
Join an innovative, transparent platform dedicated to your success. Walmart Marketplace has the reach and scale you need to take your business to the next level.
- 30% off referral fees for your first $50K in GMV
- 75% off referral fees between $50K–$750K in GMV
Our top-performing emerging brands online have experienced an average +151% YoY growth in GMV*
*Walmart first-party data, FY24 (Feb. 2023–Jan. 2024)
Streamline fulfillment
Outsource your fulfillment to a trusted network that handles billions worth of inventory every year. Walmart Fulfillment Services (WFS) takes care of 2-day shipping, support, returns, and more.
Up to 2K in WFS credits:**
- 25% off fulfillment fees
- 50% off storage fees
On average, sellers using WFS see 50% GMV growth for items with ‘Fulfilled by Walmart’ and ‘2-day shipping’ tags.*
*Walmart first-party data, February 2024-July 2024
**Credits will come as reimbursements for fulfillment services
Advertise to millions
Connect meaningfully with millions of loyal customers looking for brands just like yours. Sellers of all sizes can take advantage of Walmart’s scale and proprietary customer data by advertising with Walmart Connect.
- Up to 1K in WMC credits
Sellers who advertised with Walmart Connect during the first five months of 2024 generated, on average, 6.6x the GMV of sellers who did not.*
*Walmart first-party data from February-June 2024.
Includes sellers with ad spend during this time period.
Be the next Walmart Marketplace success story
Growth in every category
Hardlines
“Walmart represents an unparalleled opportunity and Marketplace gives us that.”
Joe Fantozzi, CFO
Veradek Outdoor
Home
“When we started to see that Walmart could fulfill at 99% or better rate, we started to see our volume start to increase by 10, 20, sometimes 30%. When you start to see those numbers I mean really it’s a no-brainer.”
Tim Spiller, Head of Operations
Tineco
Food and Wellness
“WFS is not only efficient, but it’s more cost-effective than the biggest online competitor that Walmart has. We spend less on our order fulfillment through WFS than elsewhere.”
Joey Thomas, Senior Director of eCommerce
DUDE Wipes
Electronics
“The biggest reason for our brand growth is easily because of […] the fact that Walmart truly cares for their sellers.”
Raymond Arazi, CEO & Founder
Miko
Fashion
“Walmart gives us that opportunity to compete with the biggest brands out there.”
Robert Boniface, Co-founder
Cate&Chloe
Toys and Seasonal
“I’m happy to report, in the first 2–3 months we’ve seen well over a million dollars in GMV.”
Kris Nickolaus, Director of Sales
VentiMarket
Tap into endless opportunities on Walmart.com
255M+
Customers and members shop at Walmart online and in-store each week*
*Walmart first-party data, 2024
45%
Jump in Walmart U.S. Marketplace revenue in FY24*
*Walmart Q4 FY24 earnings
Zero
Monthly or set up fees—just a competitive referral rate when you make a sale
75%
Of Walmart’s market share gains in 2024 came from households making more than $100k a year
How New-Seller Savings helps you get started.
With your new discounts you can save while taking advantage of Walmart’s robust ecosystem of customers and solutions.
Take advantage soon—the faster you start, the more opportunity to save. New-Seller Savings last until January 31, 2026.
Walmart Solution |
Offer |
How to save |
|
 |
Walmart Marketplace |
30% off referral fees
|
Sign up to sell on Walmart Marketplace. Getting started should only take a few minutes. Once your store goes live, you’ll get this discount automatically. |
 |
Walmart Fulfillment Services (WFS) |
Up to 2K in WFS credits:25% off fulfillment fees50% off storage fees |
Sign up for Walmart Fulfillment Services (WFS) and get 25% off fulfillment fees and 50% off storage fees on items fulfilled with WFS until you reach 2K in savings. |
 |
Walmart Connect |
Up to 1K in Walmart Connect credits |
Sign up for Walmart Connect by filling out our contact form. We’ll put you in touch with a representative to help you get started as soon as possible. And, you’ll receive up to $1K in advertising credit upon enrollment. |
How New-Seller Savings helps you get started.
With your new discounts you can save while taking advantage of Walmart’s robust ecosystem of customers and solutions.
Take advantage soon—the faster you start, the more opportunity to save.
Offer
- 30% off referral fees for your first $50K in GMV
- 75% off referral fees between $50K–$750K in GMV
How to save
Sign up to sell on Walmart Marketplace. Getting started should only take a few minutes. Once your store goes live, you’ll get this discount automatically.
Offer
Up to 2K in WFS credits:
- 25% off fulfillment fees
- 50% off storage fees
How to save
Sign up for Walmart Fulfillment Services (WFS) and get 25% off fulfillment fees and 50% off storage fees on items fulfilled with WFS until you reach 2K in savings.
Offer
Up to 1K in Walmart Connect credits
How to save
Sign up for Walmart Connect by filling out our contact form. We’ll put you in touch with a representative to help you get started as soon as possible. And, you’ll receive up to $1K in advertising credit upon enrollment.
Go from sign up to first sale in a flash
Get the Seller Success formula—curated tips, tools and tricks for sellers to hit the ground running on Walmart Marketplace.
Frequently Asked Questions
- Business Tax ID(s) (SSN not accepted) or Business License Number
- Supporting documents that verify your Business Name and Address
- History of marketplace or eCommerce success
- Products that have GTIN/UPC GS1 Company Prefix Numbers
- Catalog that complies with Walmart Prohibited Products Policy
- Fulfillment through Walmart Fulfillment Services (WFS) or another B2C US warehouse with returns capability
New-Seller Savings is a Walmart Marketplace promotion exclusive to eligible domestic and international sellers. When you start selling on Walmart.com after January 15, you’ll receive 30% off referral fees for your first $50K of GMV and 75% off referral fees for GMV between $50K and $750K. You’ll also be eligible to receive up to $2K of Walmart Fulfillment Services (WFS) credit to put towards discounts on fulfillment and storage fees, and up to $1K in advertising credits through Walmart Connect.
Our U.S. Marketplace is now open to sellers based in: Canada, China, Germany, India, Japan, Mexico, Singapore, South Korea, Thailand, Turkey, United States, United Kingdom, and Vietnam. If you’re a seller based in these countries, you may qualify to join Walmart Marketplace. When you’re asked for a US Business Tax ID, simply indicate that you do not have one and you’ll be able to submit a different form for your business verification. Get more information on becoming an international seller here.
Walmart.com is one of the fastest-growing marketplaces in the United States, and sellers have had remarkable success with the support of its ecosystem of innovative solutions. This promotion invites new sellers to begin the new year by unlocking opportunities to grow with Walmart.
All qualified sellers must go live after January 15 to participate in New-Seller Savings. We encourage sellers to list their entire catalogs to maximize the opportunity.
New-Seller Savings is active until January 31, 2026. You are able to receive discounts on referral fees and savings on fulfillment and advertising from when you start selling on Walmart until then. However, the sooner you sign up, the more time you’ll be able to benefit from our program and maximize the savings you’ll receive.
Walmart Fulfillment Services (WFS) offers end-to-end fulfillment services for Walmart Marketplace sellers. With one of the world’s largest supply chains, we’re uniquely positioned to provide the scale, quality, cost, and efficiency you need to grow a successful business on Walmart.com. Sellers have seen a 50% GMV growth, on average, for key items fulfilled by Walmart Fulfillment Services (WFS).
List your entire assortment with WFS. An ideal assortment includes best-selling items, premium brands, and items not currently listed on Walmart.com. To boost results, ensure items are priced competitively, page content is high-quality, and inventory meets customer demand.
Fulfillment:
When a customer places an order on Walmart.com, we’ll pick, pack, and ship the item to the customer on your behalf. WFS also handles all customer support and returns for these orders.
Storage:
WFS-fulfilled items are housed in Walmart fulfillment centers. Fees are based on the volume of the product being stored and the length of time.
Info tbd
Walmart Fulfillment Services allows you to ship and store any amount of inventory you choose, without minimums or maximums. Use the WFS Calculator to estimate your fulfillment and storage fees. To see a complete list of WFS fees and services, visit this Seller Help page. WFS fees are subject to change.
Sponsored Search pay-per-click advertising gets your brand and products in front of millions of customers actively searching and browsing Walmart’s site and app for products like yours. Turn our searchers into your customers and only pay when customers click your ad.
Walmart Marketplace prides itself on transparent pricing and competitive referral fee rates. There are no setup, monthly, or hidden fees for any sellers. Instead, you pay for what you sell. We deduct a reasonable referral fee rate from each completed purchase. Our referral fee rates vary by category and total sales price and range from 6% to 15%. To determine your referral fees, use this guide.
It only takes about one minute to create a Walmart Marketplace account. From there, you’ll complete a three-step setup to begin onboarding. First, verify your business by submitting your details and completing your Seller Profile. Ensure your tax information matches IRS records so we can verify your business quickly and you can sell faster. Next, tell us where to send your payments. Finally, configure your shipping methods and costs. Select your preferred returns method and carriers for your budget.
After onboarding, you’ll set up your catalog and explore additional ways to grow your business with Walmart’s suite of capabilities.
To participate and qualify for the Walmart Marketplace New-Seller Savings 2025 promotion, new sellers must go live after January 15, 2025.
On average, onboarding takes about 10 days. When you create a Walmart Marketplace account, provide detailed and accurate information and respond to additional inquiries from Walmart to help ensure we verify your business quickly.
Launch your Walmart.com business with a powerful suite of solutions with New-Seller Savings.
