and go live
Valid while offer lasts
Save up to 25% on referral fees and unlock a $500 ad credit.*
Join Walmart Marketplace and unlock a limited-time offer throughout your first 90 days.
When you start selling on Walmart Marketplace, you’re joining a curated community of professional sellers who offer only top-quality, authentic products, and world-class customer service. Our selling platform offers you the opportunity to reach millions of shoppers who have become loyal customers over the years to our instantly recognizable household name.
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Ready to sell?
Build up your Walmart Marketplace business in 90 days with up to 25% off referral fees and a $500 Sponsored Products ad credit. Here’s how you can take advantage of the New-Seller Savings offer:*
- Join and start selling on Walmart Marketplace in 3 easy steps
- +10% referral fee discount
Before you go live, complete the New-Seller Survey**
- +5% referral fee discount
Ship with Walmart Fulfillment Services**
- +5% referral fee discount
Advertise with Sponsored Search** to unlock a $500 Sponsored Products ad credit*
- +5% referral fee discount
Manage pricing with the Repricer**
And 3 weeks after onboarding, opt in via email to receive a $500 Sponsored Products credit offer from Walmart Connect.
You’re in good company.
Frequently Asked Questions
- Business Tax ID(s) (SSN not accepted) or Business License Number
- Supporting documents that verify your Business Name and Address
- History of marketplace or eCommerce success
- Products that have GTIN/UPC GS1 Company Prefix Numbers
- Catalog that complies with Walmart Prohibited Products policy
- Fulfillment through Walmart Fulfillment Services (WFS) or another B2C US warehouse with returns capability
The first step to get started is to create your own Walmart Marketplace account. It takes just a few minutes! Next, just complete the 3-step setup to begin onboarding. Learn more about next steps here.
Our competitive referral fee percentages vary by category.
There are no setup, subscription, or monthly fees. We simply deduct a reasonable referral fee once a sale occurs on our site. WFS storage and fulfillment fees and Walmart Connect’s cost-per-click advertising fees will apply if you select to leverage these solutions.
New-Seller Savings is a limited-time Walmart Marketplace promotion exclusive to new, domestic sellers. When you start selling on Walmart.com after January 26, enjoy up to 25% off referral fee rates for up to 90 days after you launch.* New sellers must complete the New-Seller Survey for the initial 10% rate reduction and go live on Walmart.com. Plus, Walmart is giving an additional 5% referral fee reduction on eligible products enrolled in each of the following programs:
Walmart.com is one of the fastest-growing marketplaces in the United States. And sellers have had remarkable success with the support of its ecosystem of innovative solutions. This promotion invites new sellers looking to expand their online footprint to join Walmart Marketplace and tap into its advertising and fulfillment solutions.
To get the full 25% off referral fee rates, start by responding to the New-Sellers Survey to get the initial 10% discount. Learn about Walmart Fulfillment Services, Walmart Connect, and the Repricer while you’re onboarding and enroll in those programs as soon as you go live on Walmart Marketplace. List a few items from your catalog or your entire catalog with WFS, start advertising with Sponsored Search, and stay head of the competition with the Repricer to earn additional discounts. If it’s not possible to list your entire catalog, prioritize the most popular items to maximize this opportunity.
Please note that you will need to send your products to a WFS fulfillment center in order to be eligible to receive the discount. If you set up a product in WFS but continue fulfilling it with your own logistics network, you will not get the additional 5% discount. Similarly, if you enroll in Sponsored Search but don’t meet the minimum spend of $1, you will not be eligible for an additional 5% referral fee discount.
All qualified sellers must go live after January 26 to receive up to 25% discount on referral fee rates for up to 90 days. The go-live date will be considered the date when you fully complete the 3-step setup process for your Walmart Marketplace account including Business Verification, Payments and Shipping, and have at least one item setup and available for sale. To receive the initial 10% discount, participating sellers must complete onboarding steps, fill out the New-Seller Survey before the go-live date, and start selling on Walmart.com. Additional rate reductions will apply to eligible products enrolled in Walmart’s programs such as Walmart Fulfillment Services (WFS), Sponsored Search, and the Repricer tool. The 90-day rate reduction period starts with the first payment cycle after a business starts selling on Walmart.com. We encourage sellers to list their entire catalogs to maximize the opportunity.
Walmart Fulfillment Services (WFS) offers end-to-end fulfillment services for third-party eCommerce sellers. When you choose to work with WFS, Walmart will deliver your orders with 2-day shipping in the contiguous U.S., providing great customer service and returns options. Sellers have seen a 50% GMV growth on average, for key items fulfilled by Walmart Fulfillment Services (WFS). Enrolling in WFS will offer you the scale, quality, cost, and efficiency you need to help kickstart a successful business on Walmart.com. The additional 5% New-Seller Savings referral fee rate discount will be applied to products fulfilled by Walmart during your first 90 days as a Walmart Marketplace seller.
Walmart Fulfillment Services offers an end-to-end ecommerce fulfillment experience with no signup or monthly subscription fees. You can ship and store any amount of inventory you choose, without minimums or maximums. Use the WFS Calculator to estimate your fulfillment and storage fees. To see a complete list of WFS fees and services, visit this Seller Help page. WFS fees are subject to change.
Sponsored Search pay-per-click advertising from Walmart Connect gets your brand and products in front of millions of customers actively searching and browsing Walmart’s site and app for products like yours. Turn our searchers into your customers and only pay when customers click your ad. The additional 5% New-Seller Savings referral fee rate discount* will be applied to products advertised with Sponsored Products throughout your first 90 days as a Walmart Marketplace seller.
And when you set up your catalog and invest in Sponsored Products ads, you’ll unlock a $500 Sponsored Products ad credit* from Walmart Connect—a great way to help grow your business.
Three weeks after onboarding to Marketplace as a Walmart Seller, a notice will be sent via email with details regarding the $500 Sponsored Products ad credit offer from Walmart Connect (“Offer Email”). To accept the offer, a Seller must 1) opt in using the link provided, 2) accept the Ad Credit Terms and Conditions, and 3) run an ad campaign(s) for Sponsored Search advertising. Ad credits will be automatically applied in the Seller’s next full bi-weekly invoice. The ad credits are valid for 90 days after the Offer Email was sent by Walmart Connect, and any unused amounts will be forfeited after this period. Ad credits have no cash value and cannot be transferred. All applicable federal, state, and local laws apply.
To start advertising with Sponsored Search, you will need to join Walmart Marketplace and complete the process of opting in and accepting the terms and conditions. You’ll use your Seller Center credentials to access the Ad Center where you will be able to set up and manage your campaigns.
The Walmart Marketplace Repricer tool helps you stay ahead of the competition by automating price management for your catalog. The Repricer offers three strategy rules—choose the best one to fit your business needs: External Price, Buy Box Strategy, and Competitive Price. You can create a pricing strategy in four easy steps. And the best part is—it’s free! The additional 5% New-Seller Savings referral fee rate discount will be applied to products managed by the Repricer tool during your first 90 days as a Walmart Marketplace seller.
Marketplace referral fee rate discounts are actioned on a weekly cadence each Friday. This means your 90 days of up-to-25% off referral fee rates begin within the week of your live on-site launch date. For example, if you go live on a Tuesday, your up-to-25% referral fee rate discount will begin the following Friday. The 10% discount will be applied to all items in your catalog available for sale during these 90 days. Additional discounts will apply to eligible items enrolled in Walmart Fulfillment Services, Sponsored Search, or the Repricer tool.
*Conditions apply. Available for eligible US domestic sellers only.
New-Seller Savings conditions. Eligible businesses must be first-time domestic Walmart Marketplace sellers who meet all qualification criteria to join the platform and start selling after 1/26/23. To receive the initial 10% discount on referral fees on the seller’s entire assortment for up to 90 days, participating sellers must complete onboarding steps and fill out the New-Seller Survey. Sellers must complete the survey before they go live. Additional referral fee rate discount will apply to products shipped or fulfilled by Walmart Fulfillment Services for a +5% referral fee discount, Walmart Connect for a +5% referral fee discount, and the Repricer tool for a +5% referral fee discount, resulting in a combined total maximum referral fee discount of 25%. Sellers must have items sent to a WFS fulfillment center to qualify for the additional 5% WFS discount. No Seller-Fulfilled orders will be eligible for the extra 5% WFS referral fee discount. Sellers must have items enrolled in Walmart Connect with associated Walmart Connect spend. No orders without associated Walmart Connect spend will be eligible for the additional 5% Walmart Connect referral fee discount. Sellers must have items enrolled in the Repricer program and have set up their winning pricing strategy. No orders without Repricer enrollment and winning pricing strategy set-up will be eligible for the additional 5% Repricer referral fee discount. The 90-day referral fee rate reduction period starts with the first payment cycle after an eligible seller begins selling on Walmart.com. Walmart reserves the right to modify, cancel, suspend or terminate this offer at any time in its discretion.
Walmart Connect Ad Credit Offer: Three weeks after onboarding to Marketplace as a Walmart Seller, a notice will be sent via email with details regarding a $500 Sponsored Products ad credit offer from Walmart Connect (“Offer Email”). To accept the offer, a Seller must 1) opt in using the link provided, 2) accept the Ad Credit Terms and Conditions, and 3) run an ad campaign(s) for Sponsored Search advertising. Ad credits will be automatically applied in the Seller’s next full bi-weekly invoice. The ad credits are valid for 90 days after the Offer Email was sent by Walmart Connect, and any unused amounts will be forfeited after this period. Ad credits have no cash value and cannot be transferred. All applicable federal, state, and local laws apply.