Marketplace Newsletter

Holiday Edition 2021 | View All

News & Announcements

A Holiday Message from Michael Mosser


The holidays are officially upon us, and customers are ready to shop. At Walmart, we are always thinking about how best to serve the customer and you. As we continue to reinvent what holiday shopping looks like, we announced our second annual “Black Friday Deals for Days” events happening over three events throughout November.

  • Event 1: Begins on Wednesday, November 3 at 7 p.m. ET with early access for Walmart+ members at 3p.m. ET
  • Event 2: Begins on Wednesday, November 10 at 7 p.m. ET with early access for Walmart+ members at 3p.m. ET
  • Event 3: Dates will be announced soon

This means you have more opportunities throughout the season to reach customers, wow them with the best assortment, and even better deals. During these key moments, you can expect heightening traffic, curated shops, new site experiences, and unique programs to help drive sales and reach more customers.

We know that holiday can be an especially demanding time, so we encourage you to utilize the resources we’ve provided in this special edition newsletter so you can expertly navigate the season.

Visit the Holiday Hub for All Your Business Needs


It’s that time of year again, which means the Holiday Hub has arrived to help Marketplace sellers quickly locate key holiday-related information.

Visit the hub throughout the season to reference upcoming merchandising campaign dates like Walmart’s “Black Friday Deals for Days” event that kicks off next week, carrier shipping cutoff dates, live operational updates, and helpful tools you can utilize to take your business to the next level. Head to the hub now to start your holiday planning!


Visit the Holiday Hub


Complete the Walmart Marketplace Holiday Checklist–and Check it Twice!

As you ramp up for the holidays throughout the next few weeks, use our handy checklist as a guide to help you stay on track and have your strongest season ever on Walmart Marketplace. View the list below to find out what you should do leading up to, during, and after the holiday season to optimize your catalog, drive sales, and boost conversion.


View checklist

Upcoming Holiday Events: Stand Out with Your Best Deals


Deals for Days Event 1


Deals for Days Event 2




Black Friday


Cyber Monday


Last-minute deals

Make your products stand out with compelling prices during one of the most anticipated shopping events of the year, Walmart’sBlack Friday Deals for Days.” The month-long savings event starts next week:

  • Event 1: Begins on Wednesday, November 3 at 7 p.m. ET with early access for Walmart+ members at 3p.m. ET
  • Event 2: Begins on Wednesday, November 10 at 7 p.m. ET with early access for Walmart+ members at 3p.m. ET
  • Event 3: Dates will be announced soon

Leverage the heightened traffic during these key dates and set Reduced-Price Promotion Rules on your top brands and products to increase exposure, attract new customers, and grow sales. As a reminder, your products must have a savings greater than 10% to qualify.

Set up your promotions at least 2 days before the event start date to receive the best product placements. For example, the first event will open early for Walmart+ members on November 3 at 3p.m. ET, so your promotion rules should be set up in Seller Center by November 1.

The first event kicks off next week, so start setting up your promotion rules today!


Set up promo pricing


Tip: Monitor your promotional offers daily to ensure your prices stay competitive and to avoid becoming unpublished or losing the Buy Box. Use insights from the Listing Quality and Rewards Dashboard to see how your prices compare to other marketplaces.

Optimize Your Shipping and Fulfillment Strategy for Last-Minute Shoppers

Maximize your catalog’s full potential this holiday season with a shipping strategy that benefits you and customers. If you offer expedited shipping options like TwoDay or ThreeDay delivery programs around the holidays, you can extend your selling season and increase your chances of converting more last-minute shoppers. In fact on average, sellers offering expedited shipping have seen a 30-50% lift in conversion.

When customizing your settings using Shipping Templates, don’t forget to factor in carrier shipping cutoff dates to guarantee delivery by December 25. Visit our Holiday Hub below for specific cutoff dates and read through our Sell Better Blog for more Shipping Template strategies that you can implement in your holiday plans.

Plus, to ensure your amazing products are delivered this holiday with a fast, low-cost fulfillment service, we’re giving all Walmart Fulfillment Services (WFS) sellers a few extra benefits:

  • Receive 50% off storage fees and 10% off fulfillment fees through December 31.
  • From now through December, send your inventory to any Walmart fulfillment center of your choice. Please create a Partner Support case under the WFS category to submit a request to change your fulfillment location.
  • All WFS sellers now have the ability to ship non-sortable items to a Walmart fulfillment center.

Not a WFS seller yet? Apply here.

Optimize your holiday advertising strategy with insights from Walmart Connect’s Search Campaign guide. Find out when you can expect to see the highest holiday traffic on so you can get your products in front of as many customers as possible. Plus, learn how to optimize conversion driving keywords that will increase visibility and boost sales. Grab the guide today start implementing these best practices and get the most out of your advertising budget.

Not advertising with Walmart Sponsored Products just yet? Dive into Walmart Connect’s Holiday Playbook to better understand the benefits and impact of ad placements on Our new budget minimums enable sellers to secure great ad placements at a low cost. For example, you can now advertise at a reduced minimum spend threshold: only $50 at the campaign level and $10 at the daily level. Sellers who implemented similar tactics on average saw +2X ROAS during the 2020 holiday season. *

It’s one of the easiest ways to expand your business and accelerate your growth on!


Start advertising


*Sources: GCP Walmart first party data, 2021. 4GCP Walmart first party data, 2021; Nov. 26 – 30, 2020 vs. Feb. 1 – Jan. 31, 2020.

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