Marketplace Newsletter

July 2021 | View All

News & Announcements

Boost Your Sales with Effective Listing Optimization Strategies

Our Listing Quality Optimization guide makes it easy for you to start creating top-performing listings on Grab the guide to get insightful recommendations on how to stand out from your competition, attract more customers, and grow your business with the Pro Seller Badge.

Grab the guide

Increase Visibility and Boost Sales with Shopify

Walmart’s partnership with Shopify makes it easy for sellers to expand their reach and boost sales. In our latest Sell Better Blog, see what seller-requested updates have been added since last year’s launch and hear from several Shopify sellers who have been very successful selling on Walmart Marketplace through Shopify. Plus, get a refresher on how to seamlessly manage your entire catalog across both platforms with new training materials and in-depth videos.

Read blog

Gain Valuable Insight with New API Tools

Over the last few months, we’ve focused our efforts on improving the API user experience by adding key upgrades like the release of three new Listing Quality APIs and the API Analytics Dashboard, to give sellers more accessibility to valuable insights. Read our latest Sell Better Blog to learn how you can utilize these tools to increase offer quality, content, and the discoverability of your listings.

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ShipStation Shares the Most Affordable Ways to Ship

ShipStation’s guide to finding the cheapest way to ship a package, does more than help you find the most affordable shipping options. They also break down the different discounts offered through ShipStation for carriers such as UPS, DHL Express, and USPS. Read through the guide now and discover the best shipping options for any ship speed. Plus, learn how to avoid common fees such as residential surcharges, get discounts on dimensional weight pricing, and more.

Read guide

Submit Appeals from the Unpublished Items Dashboard

Sellers can now conveniently submit appeals right from the Unpublished Items Dashboard in Seller Center for items that have been unpublished due to Trust & Safety reasons or UPC mismatches.

To submit an appeal:

  1. Login to Seller Center and navigate to the Growth Opportunities section
  2. Select the Unpublished Items tab and filter by “Trust & Safety” or “UPC Mismatch” issues
  3. Identify the individual SKU that you believe should be considered for republishing
  4. Select Appeal and provide your justification and evidence to appeal. Note: Each eligible unpublished item may require additional information throughout the appeal process

Item Report Now Available On-Demand

Sellers can now quickly generate Item Reports on demand with the new On-Request Report in Seller Center. Use the Item Report to get the most up-to-date view of your catalog so you can efficiently manage inventory, pricing, and content. In the coming weeks, sellers can expect the Buy Box, Promotion, and Inventory reports to also be available on demand.

Item Setup by Match Improvements

We are improving the Item Setup by Match functionality and upgrading the specifications to make the uploading experience even faster and easier. Later this month, sellers can expect less required fields, more product identifiers like ISBN and EAN, consolidated attributes, and more.

Payments & Tax

Marketplace Sales Tax Collection

Since 2018, most U.S states have passed Marketplace Facilitation mandates whereby all orders shipped to their states are subject to sales tax. Walmart is entrusted for the collection and remittance of those sales taxes to each state.

Starting July 1,

  • Sales taxes will be collected and automatically remitted on orders shipped to 45 states and 2 territories (DC & PR)
  • Sales taxes for orders shipped to MO will still depend on sellers setting corresponding nexus for that state
  • There is no sales tax for orders shipped to: OR, MT, NH, or DE

Payment Fees

As a reminder, in accordance with our Seller Promise, our default payment method is “direct deposit” to your bank account with no fees to you, ensuring that you receive 100% of your funds.

Requirements for no fee payments:

  1. Enrollment with your payment processor must be initiated from your Seller Center account.
  2. Payment must be delivered to a U.S. or Canadian bank account that supports direct deposit (ACH).

If you are paying fees today and wish to change to “no fees payment delivery”, please contact your payment service provider (Payoneer or Hyperwallet). You will need to have your business bank account details available when you contact them.

IRS Mandates

IRS mandates require Walmart to ensure that your tax profile on file with us is accurate and a W-9 or W-8 form is on file with your payment processor.

Please note, that in order to comply with this mandate, we will be verifying seller tax IDs and legal names on file with us with the IRS and we may contact you if your information cannot be verified.

How do I verify my tax profile is correct?

  1. Login to Seller Center
  2. Select “Tax Profile” under “Settings” on the top menu bar
  3. Verify that your:
    • Legal name in the Name field
    • Tax ID (TIN)
    • Tax classification (W-9, W8-ECI, W-8BEN) are correct.
  1. If the information shown is correct, please open a Partner Support case for further assistance
  2. If you made changes to your tax profile, you will be notified after the information has been verified

We are also working with Payoneer and Hyperwallet to ensure that every seller receiving payments has a W-9 or W8ECI/W-8BEN-E form on file with them. Failure to comply with this requirement may result in payment delays.

What happens if I don’t correct my information?

If after 30 days, you have not updated your information or opened a Partner Support case, your payments may be suspended until we can verify your tax information with the IRS. Further actions may include, but are not limited to:

  1. Collecting backup withholding on gross payments at the rate of 24%, as directed by the IRS
  2. An IRS-imposed $280 penalty for incorrect information if updates are not made before your 1099-K form is filed for the calendar year (penalty assessed each year information remains incorrect)
  3. Additional solicitations from Walmart to obtain correct information

Please refer to the IRS for more detailed information.

Policies & Guidelines

Arkansas Online Marketplace Consumer Inform Act

In compliance with the Arkansas Online Marketplace Consumer Inform Act, all sellers will be required to provide a valid Business NameAddress, and Customer Service Phone Number in Seller Center. Please make any necessary updates to your information as soon as possible and monitor your email inbox for our further communication.

Competitor Fulfillment Policy Reminder

As a reminder, Walmart Marketplace sellers may not use competitors’ delivery services and/or may not ship orders in competitor packaging. If you need additional assistance to meet your fulfillment needs, we recommend applying to our Walmart Fulfillment Services (WFS) program. The WFS program gives sellers the ability to send inventory to Walmart fulfillment centers, where we will store your products securely and prepare them swiftly for shipping when an order is placed. Plus, WFS handles all customer support and returns for these orders.

Learn more about WFS

Prohibited Products Policy Reminder

We want to remind you of our Prohibited Products Policy, which lists the types of products that are prohibited and/or restricted from the Walmart Marketplace. The policy is subject to change so please periodically review the page.

Walmart will remove any product listings that per our discretion may be in violation of Law, the Prohibited Products Policy, or any other Walmart policy. Please consult with your legal counsel if you have questions about the laws and regulations concerning your products. Note that corrective action may be taken on your account as needed due to violations of our policies, this may include suspension and/or termination of your account.

If you have questions about our Prohibited Products Policy or would like additional guidance please create a case for Partner Support and reference code TNS.

Review the Walmart Seller Pricing Policy

We want to remind sellers that the Walmart Marketplace pricing policy is in place to ensure that customers have access to fair, competitive prices for products offered by sellers on Walmart Marketplace.

For all products, including products such as hand sanitizers, cleaning agents, face masks, etc., we require sellers to continue to adhere to Marketplace policies regarding price and advertising claims to ensure customer trust in Walmart Marketplace. Products that are priced in violation of the pricing policy will be removed. Please refer to the Pricing Policy and our Prohibited Products Policy for more information.

If prices change and the item now falls within the acceptable range, the item will automatically republish, typically within 48 hours. If more than 48 hours has passed and you believe your item remains incorrectly unpublished, please create a case with Partner Support.

Product Restrictions - Pre-Approval Categories

Walmart strives to be the most trusted retailer, having a marketplace that is inclusive, robust and compliant is one of our highest priorities. As per our Prohibited Products Policy, please be aware that the following categories require pre-approval from Walmart before a seller may offer such products on the Marketplace.

    • Fragrance
    • Luxury brands
    • Software
    • Cell Phones and Accessories
    • Halloween and select seasonal products
    • Custom Content

Sellers may apply for approval to offer products in these categories by contacting Partner Support and selecting: Items/Inventory > My item is unpublished. Include a list of the brands or products you wish to sell. Approvals will be granted for specific brands or products within these categories. Please note that approval may be retracted if there are any legal claims related to products or if your products, or account are found to be in violation of any of our policies.

If you have questions about category restrictions or our Prohibited Products Policy, please create a case via Seller Center with the code “TNS”.

Security & Privacy

Walmart protects your security and privacy. We will never ask for personal information (such as passwords or credit card numbers) in an email. If you receive such a request, please do not respond to the email.