April 2021

Marketplace Newsletter

April 2021 | View All

News & Announcements

Improve the Customer Experience and Enable Replacements for Your Items

In case you missed it, Marketplace sellers can now enable replacements as a return resolution instead of just issuing a refund. Offering replacements for your items creates a better customer experience and increases your chances of keeping the sale.

To setup a replacements, you’ll need to set replacement rules in your Partner Profile settings in Seller Center. Replacement orders will be fulfilled in the same way as a new order but will be differentiated as a replacement order on the order details summary.

Enable replacements

Reduced Referral Fees for Select Categories

We’ve lowered our referral fees for the following categories to help sellers grow their assortment and offer more competitive pricing: Baby, Beauty, Electronics Accessories, Grocery, Health, and Personal Care.

See below for more detailed information of the change:

  • Baby, Beauty, Grocery, Health, and Personal Care
    • 8% referral fee for items with a total sales price of $10 or less
    • 15% referral fee for items with a total sales price greater than $10
  • Electronics Accessories
    • 15% referral fee for the portion of the total sales price up to $100
    • 8% referral fee for the portion of the total sales price greater than $100

Learn more

Streamline Your Multi-Channel Operation with CedCommerce

Managing your business on different channels, like BigCommerce and Walmart.com, can be a time-consuming process. In our latest guest blog, solution provider CedCommerce explains how their app can help simplify your multi-channel operation.

Read the blog

Optimize Your Shipping Settings with Shipping Templates

As a reminder, the deadline to migrate your current shipping settings to Walmart Shipping Templates is April 30. Start the migration process today by creating custom shipping solutions that can improve customer satisfaction and increase conversion rates.

Learn more

Follow us on LinkedIn to Stay up to Date with the Latest Marketplace News

Are you following us on LinkedIn? Connect with us and be the first to know about the latest products and tools available to Marketplace sellers.

Follow us

Upcoming Changes to Customer Care Requirements and Return Policies

Effective April 17, Walmart Customer Care may make customer service adjustments such as refunding orders, processing returns, or cancelling orders. Additionally, Marketplace sellers will be required to cover all return shipping fees (some exceptions apply) to ensure a consistent returns experience for online shoppers. Read through the updated Customer Care Requirements Policy and Returns Policy for more details.

Updated List of Order Cancellation Codes

Later this month, we’re modifying the list of accepted cancellation code reasons in Seller Center to help sellers manage purchase orders more accurately. The full list of accepted cancellation reasons can be viewed here.

Same-Day ACH Payments

We’re excited to introduce same-day ACH payments which will enable sellers to access funds on Tuesdays instead of Wednesdays. See if you qualify to receive funds quicker based on the requirements below. If you fit the criteria, you will be automatically enrolled in same-day ACH payments.

Eligibility requirements include:

  1. Direct deposit to a U.S. bank account
  2. Settlement amount of a $100k or less
  3. Payment processor support

Payments & Tax

Payment Fees

As a reminder, in accordance with our Seller Promise, our default payment method is “direct deposit” to your bank account with no fees to you, ensuring that you receive 100% of your funds.

How to ensure you receive payments with no fees::

  1. Enrollment with your payment processor must be initiated from your Seller Center account.
  2. Payment must be delivered to a U.S or a Canadian bank account that supports direct deposit (ACH).

If you are paying fees today and wish to change to “no fees payment delivery”, please contact your payment service provider (Payoneer or Hyperwallet). You will need to have your business bank account details available when you contact them.

IRS Mandates

IRS mandates require Walmart to ensure that your tax profile on file with us is accurate and a W-9 or W-8 form is on file with your payment processor.

Please note, that in order to comply with this mandate, we will be verifying seller tax IDs and legal names on file with us with the IRS and we may contact you if your information cannot be verified.

How do I verify my tax profile is correct?

  1. Login to Seller Center
  2. Select “Tax Profile” under “Settings” on the top menu bar
  3. Verify that your:
    • Legal name in the Name field
    • Tax ID (TIN)
    • Tax classification (W-9, W8-ECI, W-8BEN) are correct.
  1. If the information shown is correct, please open a Partner Support case for further assistance
  2. If you made changes to your tax profile, you will be notified after the information has been verified

We are also working with Payoneer and Hyperwallet to ensure that every seller receiving payments has a W-9 or W8ECI/W-8BEN-E form on file with them. Failure to comply with this requirement may result in payment delays.

What happens if I don’t correct my information?

If after 30 days, you have not updated your information or opened a Partner Support case, your payments may be suspended until we can verify your tax information with the IRS. Further actions may include, but are not limited to:

  1. Collecting backup withholding on gross payments at the rate of 24%, as directed by the IRS
  2. An IRS-imposed $270 penalty for incorrect information if updates are not made before your 1099-K form is filed for the calendar year (penalty assessed each year information remains incorrect)
  3. Additional solicitations from Walmart to obtain correct information

Please refer to the IRS for more detailed information.

Content Categorization for Referral Fees

Last year, we made improvements to the content categorization process we use to determine commission rates. All content is now categorized automatically to increase accuracy, reduces errors, and produce more consistent rates.

As a reminder, the category provided during content ingestion is only used to display the most appropriate set of attributes to describe your content; it is not used to set referral fee rates.

How does our automated categorization work?
Our categorization scheme prioritizes “what an item is” over “how the item is used”, unless the item is specialized enough that it can only be used in a designated category, precluding its use in other settings, the general category will be used.

  • Example 1: Leather care products can be used on leather car seats, leather jackets, leather accessories and leather furnishings. Therefore, leather care products are associated with Home & Garden at 15%.
  • Example 2: An automotive wrench will be categorized under Automotive & Powersports at 12% rather than Tools & Home Improvement at 15%, because its use is restricted to automobiles.

Please keep these guidelines in mind before contacting Partner Support.

Policies & Guidelines

Prohibited Products Policy Reminder

We want to remind you of our Prohibited Products Policy, which lists the types of products that are prohibited and/or restricted from the Walmart Marketplace. The policy is subject to change so please periodically review the page.

Walmart will remove any product listings that per our discretion may be in violation of Law, the Prohibited Products Policy, or any other Walmart policy. Please consult with your legal counsel if you have questions about the laws and regulations concerning your products. Note that corrective action may be taken on your account as needed due to violations of our policies, this may include suspension and/or termination of your account.

If you have questions about our Prohibited Products Policy or would like additional guidance please create a case for Partner Support and reference code TNS.

Review the Walmart Seller Pricing Policy

We want to remind sellers that the Walmart Marketplace pricing policy is in place to ensure that customers have access to fair, competitive prices for products offered by sellers on Walmart Marketplace.

For all products, including products such as hand sanitizers, cleaning agents, face masks, etc., we require sellers to continue to adhere to Marketplace policies regarding price and advertising claims to ensure customer trust in Walmart Marketplace. Products that are priced in violation of the pricing policy will be removed. Please refer to the Pricing Policy and our Prohibited Products Policy for more information.

If prices change and the item now falls within the acceptable range, the item will automatically republish, typically within 48 hours. If more than 48 hours has passed and you believe your item remains incorrectly unpublished, please create a case with Partner Support.

Product Restrictions - Pre-Approval Categories

Walmart strives to be the most trusted retailer, having a marketplace that is inclusive, robust and compliant is one of our highest priorities. As per our Prohibited Products Policy, please be aware that the following categories require pre-approval from Walmart before a Seller may offer such products on the Marketplace.

    • Fragrance
    • Luxury brands
    • Software
    • Cell Phones and Accessories
    • Halloween and select seasonal products
    • Custom Content

Sellers may apply for approval to offer products in these categories by contacting Partner Support and selecting: Items/Inventory > My item is unpublished. Include a list of the brands or products you wish to sell. Approvals will be granted for specific brands or products within these categories. Please note that approval may be retracted if there are any legal claims related to products or if your products, or account are found to be in violation of any of our policies.

If you have questions about category restrictions or our Prohibited Products Policy, please create a case via Seller Center with the code “TNS”.

Security & Privacy

Walmart protects your security and privacy. We will never ask for personal information (such as passwords or credit card numbers) in an email. If you receive such a request, please do not respond to the email.