Walmart Marketplace Holiday Hub – your destination for making the most out of the holiday season on Walmart.com. The holiday season is right around the corner, and you may be wondering how you can increase your growth with Walmart Marketplace programs. Learn how to maximize your holiday strategy and learn how you can delight customers with a seamless pre- and post-purchase shopping experience.
2022
Marketplace Holiday Hub
Your one-stop destination for making the most out of the holiday season.
A special holiday message from
Jonathan Greer
GM and head of Marketplace Hardlines
Walmart U.S., Marketplace
Are you ready for the holiday season? It’s officially here. More than half of Walmart customers will start their holiday shopping research in October*, which is why it’s important that you are prepared to meet their needs and make the most of the season.
We’ll share more specific dates with you in the coming weeks about Walmart’s holiday events happening throughout the 2022 Holiday Season. Start getting ready for these key moments now so that you can wow customers with the best assortment, amazing deals, and fast fulfillment.
Until then, we hope you’ll take advantage of the resources we’ve provided below to help you successfully navigate this holiday season.
* Walmart First-party Data, March 2022, Walmart Customer Spark Community, Provided by Walmart Luminate (Walmart Holiday Insights)
Mark your calendars!
Here are some key dates* to keep in mind as you prepare your holiday game plan.
OCTOBER
- 1 Optimize listings & pricing
- 26 Set up ad campaigns 4 weeks ahead of key events
NOVEMBER
- 5 PSB metrics refresh
- 7 D4D event 1
- 14 D4D event 2
- 20 Last day to qualify for PSB before events
- 21 D4D event 3
- 24 Thanks
giving - 25 Black Friday
- 28 Cyber Monday
DECEMBER
- 15 Hanukkah
- 16 Shipping cut off* (ground)
- 22 Shipping cut off* (2-day)
- 25 Christmas
TIP: Stay tuned for more details about merchandising campaigns and events via email. Stay ahead of the competition by updating your promo prices ahead of each key date. Learn more.
Prep your business to win more customers
Maximize your holiday success with Walmart solutions and tools.
Let Walmart Fulfillment Services store, pick, pack, and ship your items and enjoy increased visibility for your items tagged with 2-day shipping promise.* Take advantage of waived peak storage fees this holiday season.
*Conditions apply.
Gain new shoppers and drive discovery of your items with Sponsored Search ads. Learn how to sharpen your holiday advertising strategy and stand out from competition with tips from the Holiday Insights & Search Guide.
Be recognized as one of the best with the Pro Seller Badge (improve your Listing Quality Score and optimize the shipping speed, if necessary).
Automate pricing and stay competitive across Walmart.com and other eCommerce platforms with the Repricer.
Optimize your Shipping Templates and unlock your full potential with our seller-fulfilled expedited delivery programs, TwoDay and ThreeDay.
Need support? We’re here to help!
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1
Log in to sellerhelp.walmart.com to get support*
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2
Click on Get Support and choose the category that best fits your inquiry.
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3
Open a case via Live Chat, schedule a call, or send an email to initiate a conversation.
*Live Chat and Callback options are available Mon – Fri from 8am to 10pm EST but you can log in to Seller Center to open a case anytime.
Helpful webinars to help you increase sales this holiday season
From competitive pricing to Listing Quality best practices to making the most out of shipping, learn how to both optimize your listings for success and delight your customers post-purchase.
Make sure your gifts arrive on time!
Reliable shipping is especially important during the holidays. Meet expectations by keeping an eye on major carrier cutoff dates.
| USPS | Retail Ground 12/15 |
First Class 12/16 |
Priority Mail 12/19 |
Priority Mail Express 12/23 |
| FEDEX | Ground 12/15 |
Home Delivery 12/15 |
Express Saver 12/21 |
2Day 12/22 |
| UPS | Ground check |
3 Day Select 12/21 |
2nd Day Air 12/22 |
Next Day Air 12/23 |
TIP: Keep your delivery promise time with Shipping Templates.
