HVAC Surplus, an HVAC equipment seller, wanted to expand their reach and better serve technicians and homeowners nationwide. They recognized the growing need for easily accessible HVAC products and knew they could meet customer demand quickly on Walmart Marketplace. The seller partnered with StoreAutomator, a trusted solution provider, to help them set up and manage their storefront. Within just six months of initiating the partnership, HVAC Surplus saw a 49% increase in orders and a 58% increase in GMV.*
GOALS
Offer competitive pricing
Increase traffic and conversion
Expand reach across the U.S.
THE STRATEGICAL BREAKDOWN
Streamlined operations across multiple channels
With a growing catalog and the need to stay competitive across multiple marketplaces, StoreAutomator made it much easier for HVAC Surplus to manage their business in one place, from uploading product listings to adjusting pricing and keeping inventory levels accurate. This helped to save time, reduce errors and improve consistency across several sales channels. StoreAutomator’s efficient handling of backend operations enabled HVAC Surplus to spend more time focusing on and improving customer service.
Implemented automated competitive pricing
StoreAutomator helped HVAC Surplus integrate their product listings seamlessly with their own dynamic repricing tools, allowing the seller to offer their items at competitive prices while protecting profit margins. This integration allows the seller to automatically adjust prices in real time based on market trends, Buy Box competition, and inventory levels, giving them a strong edge on SKUs that are in high demand.
Created ad campaigns
HVAC Surplus started testing different ad campaigns with Walmart Connect to help boost visibility on their top-performing listings to help boost conversion and expand their reach. Partially as a result of their partnership with Walmart Connect, HVAC Surplus saw a 58% increase in GMC and a 49% increase in total orders.*
Offered fast shipping
Additionally, the seller made it a priority to maintain fast, on-time delivery to improve customer satisfaction. They utilized Walmart’s Seller Fulfilled Solutions (SFS) program to help them streamline fulfillment, keep their delivery promises and make it easier for the company to offer fast shipping nationwide. As sales increased, keeping customers happy was integral to building the business.
BIG WINS*
In the first half of 2025, HVAC Surplus saw a:
58%
increase in GMV
41%
increase in units sold
49%
increase in total orders
HVAC Surplus found using StoreAutomator’s product and pricing management tools along with Walmart’s reach and fulfillment capabilities proved a winning combination. Enlisting the help of StoreAutomator and joining Walmart Marketplace led to fast growth for their business within a short time.
TAKEAWAYS
The company’s partnership with StoreAutomator and Walmart Marketplace led to significant improvement in their listing management and fulfillment efficiency. Seamless integration of their listings has reduced manual work and inventory errors—all while saving time. Going forward, HVAC Surplus plans to expand their assortment and further optimize their product listings on Walmart Marketplace for even better performance and visibility.
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