How VM Express Increased Sales by 80% on Walmart Marketplace with 2 Key Programs
VM Express has three years of experience on Walmart Marketplace offering a wide selection of products in multiple categories, including home and garden, outdoor sports, electronics, and baby and kids. With a portfolio of top brands and the highest level of customer service, they are committed to bringing some of the best deals around on a wide range of products.
So, when the Walmart Free 2-Day Delivery program was extended to Marketplace sellers, they saw it as an opportunity to increase sales and were quick to enroll and get started. Currently, one third of the VM Express Marketplace catalog is included in the 2-Day program. They’d already seen success in an early pilot of the Walmart Media Group’s advertising program, and with these 2 key programs in place, VM Express was poised for rapid growth. Their results were even better than they expected though—sales increased a whopping 80%.
Read on for more details about the Free 2-Day Delivery program and the impressive impact it’s had on business for VM Express.
To increase sales, offering 2-day delivery is table stakes
It’s no surprise that today’s customers expect to receive their orders quickly. In a 2018 survey report by Deloitte, 62 percent of responders said they define “fast shipping” as two days or less—up from 54 percent just one year earlier. As Deloitte executive Rod Sides concluded in that report, “Fast and free used to be considered incentives, and now they’re just table stakes.”
Walmart’s free 2-Day Delivery guarantees customers free delivery within 2 business days on participating Marketplace products—without membership fees or minimum orders. Understanding the competitive advantage fast and free shipping offers, VM Express was one of the first sellers to activate the program.
Benefits enjoyed by sellers on the 2-Day program
Greater product visibility
Higher search ranking and filter inclusion
Buy box prominence
Competing on service instead of just price
Choosing the states and products to include
VM Express shares exciting results
VM Express enrolled in the 2-Day program early this year and took a few weeks to fully implement it. Now that top products have been in the program long enough to draw some conclusions, they’ve shared impressive results and a positive view of the opportunity. “Customers expect free 2-day delivery when shopping online. With our wide assortment of products, 24/7 customer service, and the ability to offer 1-2-day delivery, we can reach more customers, are in a more competitive position online, and are able to offer the best customer experience on Walmart.”
Customers expect free 2-day delivery when shopping online. With our wide assortment of products, 24/7 customer service, and the ability to offer 1-2-day delivery, we can reach more customers, are in a more competitive position online, and are able to offer the best customer experience on Walmart.
- VM Express
Gains from the 2-Day program and Sponsored Products campaigns
2-Day items’ GMV accounted for 60% of the total account GMV for VM Express even though just 33% of catalog is enabled on the 2-day program.
Ready to grow?
Obviously, the impressive monthly gains experienced by VM Express are just a snapshot, and no promise of future results should be implied. But this success story isn’t isolated, and our analysis of overall program results —which we’ll be sharing soon—shows a similar positive trend across categories.
If you’re ready to see how your business can grow by delighting customers with fast and free delivery, review the steps to get started today.