Ring up more sales this holiday season with tips and programs from Walmart Marketplace.

The holiday sales season is almost here! To help you make the most of the season, we’re sharing some best-practice tips and focusing on some key services now available to our Marketplace partners.

See how you can improve discoverability of your products, take advantage of third-party fulfillment options, and offer our customers easy returns to make this holiday season shine.

Priority Dates

November

Black Friday

November

Cyber Monday

December

Green Monday

Don’t delay! Shipments that arrive after Christmas cause disappointed customers and high return rates. We all know that the holiday period is extra busy and meeting shipping deadlines is crucial to on-time arrivals.

Keys to Holiday Success

Walmart.com is a trusted holiday shopping destination for many families who look for popular products, great value and a consistently positive shopping experience. To drive traffic and convert more shoppers, ensure your Marketplace business boasts these keys to success!

Inventory Readiness

Being prepared with sufficient inventory is essential during the holiday rush. But it’s just as important to keep systems updated – cancelling orders because you’re out of stock is a shopper’s nightmare!

Irresistible Assortment

Your product descriptions should be unique and compelling, with all attributes defined for better search and browse results.

Best-on-Web Pricing

Competitive prices win the Buy Box and drive better sales conversions on popular items.

Impeccable Customer Service

Be ready to assist customers by answering product and shipping inquiries promptly – definitely within 24 hours, but sooner if possible.

On-time Fast Shipping

Ship your orders quickly and use the fastest option you can. Holiday shoppers expect no late deliveries, especially for gifts!

Generous Returns

Offering customers longer return windows – 60-90 days after purchase – influences purchase decisions and fosters customer loyalty.

Keys to Holiday Success

Walmart.com is a trusted holiday shopping destination for many families who look for popular products, great value and a consistently positive shopping experience. To drive traffic and convert more shoppers, ensure your Marketplace business boasts these keys to success!

Being prepared with sufficient inventory is essential during the holiday rush. But it’s just as important to keep systems updated – cancelling orders because you’re out of stock is a shopper’s nightmare!

Your product descriptions should be unique and compelling, with all attributes defined for better search and browse results.

Competitive prices win the Buy Box and drive better sales conversions on popular items.

Be ready to assist customers by answering product and shipping inquiries promptly – definitely within 24 hours, but sooner if possible.

Ship your orders quickly and use the fastest option you can. Holiday shoppers expect no late deliveries, especially for gifts!

Offering customers longer return windows – 60-90 days after purchase – influences purchase decisions and fosters customer loyalty.

Step Up the Game

Are you ready to walk that extra mile to delight customers with a sterling post-purchase experience? Learn more about our new Marketplace programs that will help you win this holiday season.

Free 2-day Shipping*

Use your shipping advantage and promote your listings with Free 2-day shipping tags to increase your product visibility and Buy Box prominence.

*eligibility criteria applies

More details

Fulfillment by Deliverr

Participate in the Free 2-day shipping program through our partner Deliverr and save on shipping with special discounted rates for Walmart Marketplace sellers.

More details

Enhanced Returns

Our Enhanced Returns program creates happy, repeat customers and supports our sellers with streamlined tools. Ensure your returns settings are configured correctly and review instructions for your new Returns dashboard.

More details

12 Walmart Marketplace Holiday Selling Tips

Prepare for a mobile-first experience. Optimize your titles, descriptions, and images to rank high in search results and to help shoppers make a confident purchase decision.

Create exclusive bundles to delight customers with better value. Adjust your offers throughout the season and bundle slow-moving stock with your best sellers.

Prepare for a mobile-first experience. Optimize your titles, descriptions, and images to rank high in search results and to help shoppers make a confident purchase decision.

Create exclusive bundles to delight customers with better value. Adjust your offers throughout the season and bundle slow-moving stock with your best sellers.

Ramp up inventory to meet the demand and update it regularly to avoid overselling.

Review the reason codes for any unpublished items you have and take action to get your products live on the site, whenever possible.

Review the reason codes for any unpublished items you have and take action to get your products live on the site, whenever possible.

Ramp up inventory to meet the demand and update it regularly to avoid overselling.

Win the Buy Box nationwide with the best-on-web price for your key items and top-sellers. Download your Buy Box report to view your success and compare winning price details.

Set up Reduced Price and Clearance promo flags to promote your best-on-web deals during special holiday sales events.

Win the Buy Box nationwide with the best-on-web price for your key items and top-sellers. Download your Buy Box report to view your success and compare winning price details.

Set up Reduced Price and Clearance promo flags to promote your best-on-web deals during special holiday sales events.

Offer free shipping on standard and expedited methods. Upgrade to better shipping methods to ensure shorter delivery windows (within 5 business days).

Follow our packaging rules and ship the same business day with valid tracking details. Prep for last-minute shopping and extend your shipping cut-off dates as long as possible.

Follow our packaging rules and ship the same business day with valid tracking details. Prep for last-minute shopping and extend your shipping cut-off dates as long as possible.

Offer free shipping on standard and expedited methods. Upgrade to better shipping methods to ensure shorter delivery windows (within 5 business days).

Offer a generous holiday return policy in accordance with our Enhanced Returns program and make sure your settings and item-overrides are configured correctly.

Save on shipping costs for returns with the special discounted rates available from the Returns Shipping Service (RSS).

Offer a generous holiday return policy in accordance with our Enhanced Returns program and make sure your settings and item-overrides are configured correctly.

Save on shipping costs for returns with the special discounted rates available from the Returns Shipping Service (RSS).

Provide excellent customer service within 24 hours (including weekends).

Ask for help! Partner with our solution providers if you need help with a specific eCommerce function. Follow best practices when submitting a case with Partner Support for faster resolution!

Provide excellent customer service within 24 hours (including weekends).

Ask for help! Partner with our solution providers if you need help with a specific eCommerce function. Follow best practices when submitting a case with Partner Support for faster resolution!

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