Walmart Marketplace Holiday Hub – your destination for making the most out of the holiday season on Walmart.com. The holiday season is right around the corner, and you may be wondering how you can increase your growth with Walmart Marketplace programs. Learn how to maximize your holiday strategy and learn how you can delight customers with a seamless pre- and post-purchase shopping experience.
2021
Marketplace Holiday Hub
Your destination for making the most out of the holiday season on Walmart.com

A special holiday message from
Michael Mosser
GM of Entertainment, Toys & Seasonal
Walmart U.S., Marketplace
The holidays are officially upon us, and customers are ready to shop. At Walmart, we are always thinking about how best to serve the customer and you. As we continue to reinvent what holiday shopping looks like, we announced our second annual “Black Friday Deals for Days” events happening over three events throughout November.
This means you have more opportunities throughout the season to reach customers, wow them with the best assortment, and even better deals. During these key moments, you can expect heightening traffic, curated shops, new site experiences, and unique programs to help drive sales and reach more customers.
We know that holiday can be an especially demanding time, so we encourage you to utilize the resources we’ve provided below so you can expertly navigate the season.
Don’t miss out on Deals for Days!
Prep the top-performing items in your catalog with best-of-web pricing for this year’s shopping events on Walmart.com. Mark your calendar with these key dates.
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Deals for Days Event 1
Nov
3
Have your promo prices live by: 11/1 9am EST
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Deals for Days Event 2
Nov
10
Have your promo prices live by: 11/8 9am EST
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Deals for Days Event 3
Nov
22
Have your promo prices live by: 11/21 3pm EST
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Thanksgiving
Nov
25
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Black Friday
Nov
26
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Cyber Monday
Nov
29
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Last-minute Deals
Dec
13
TIP: Be sure to update your promo prices ahead of each event’s launch.
Tools to help maximize your exposure
Maximize your catalog exposure and sharpen your listings to fuel more sales
Stand out with the Pro Seller Badge when you meet the criteria (improve your Listing Quality Score if necessary)
Manage your pricing effortlessly and stay ahead of the competition with our all-new Repricer tool in Seller Center
Reach more customers and drive conversion when shoppers are in search mode with Sponsored Product ads
Get support to resolve your issues quickly and efficiently
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1
Log in to sellerhelp.walmart.com to get support*
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2
Click on Get Support and choose the category that best fits your inquiry.
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3
Open a case via Live Chat, schedule a call, or send an email to initiate a conversation.
*Live Chat and Callback options are available Mon – Fri from 8am to 10pm EST but you can log in to Seller Center to open a case anytime.
Services to help you delight customers
Give the gift of fast and free shipping and make returns easy for your customers
Need help with shipping? Let Walmart Fulfillment Services take care of it with a low-cost service you can trust
Unlock your full potential with our seller-fulfilled expedited delivery programs, TwoDay and ThreeDay
Take the stress out of returns with Enhanced Returns, our program that allows customers to return your items online or in stores
Make sure your gifts arrive on time!
Optimize your delivery-promise time with Shipping Templates. To delight last-minute shoppers, keep an eye on major carrier shipping cutoff dates
USPS
Retail Ground | December 15 |
First Class | December 17 |
Priority Mail | December 18 |
Priority Mail Express | December 23 |
FEDEX
Ground | December 15 |
Home Delivery | December 15 |
Express Saver | December 21 |
2Day | December 22 |
UPS
Ground | Check ups.com/ctc |
3 Day Select | December 21 |
2nd Day Air | December 22 |
Next Day Air | December 23 |