Walmart Marketplace Holiday Hub – your destination for making the most out of the holiday season on The holiday season is right around the corner, and you may be wondering how you can increase your growth with Walmart Marketplace programs. Learn how to maximize your holiday strategy and learn how you can delight customers with a seamless pre- and post-purchase shopping experience.

Don’t miss live operational updates for a smooth holiday season and get support when you need it.


Marketplace Holiday Hub

Your destination for making the most out of the holiday season on

Michael Mosser Image

A special holiday message from

Michael Mosser

GM of Entertainment, Toys & Seasonal
Walmart U.S., Marketplace

The holidays are officially upon us, and customers are ready to shop. At Walmart, we are always thinking about how best to serve the customer and you. As we continue to reinvent what holiday shopping looks like, we announced our second annual “Black Friday Deals for Days” events happening over three events throughout November.

This means you have more opportunities throughout the season to reach customers, wow them with the best assortment, and even better deals. During these key moments, you can expect heightening traffic, curated shops, new site experiences, and unique programs to help drive sales and reach more customers.

We know that holiday can be an especially demanding time, so we encourage you to utilize the resources we’ve provided below so you can expertly navigate the season.

Don’t miss out on Deals for Days!

Prep the top-performing items in your catalog with best-of-web pricing for this year’s shopping events on Mark your calendar with these key dates.

  • Deals for Days Event 1



    Have your promo prices live by: 11/1 9am EST

  • Deals for Days Event 2



    Have your promo prices live by: 11/8 9am EST

  • Deals for Days Event 3



    Have your promo prices live by: 11/21 3pm EST

  • Thanksgiving



  • Black Friday



  • Cyber Monday



  • Last-minute Deals



TIP: Be sure to update your promo prices ahead of each event’s launch.

Tools to help maximize your exposure

Maximize your catalog exposure and sharpen your listings to fuel more sales

Stand out with the Pro Seller Badge when you meet the criteria (improve your Listing Quality Score if necessary)

Manage your pricing effortlessly and stay ahead of the competition with our all-new Repricer tool in Seller Center

Reach more customers and drive conversion when shoppers are in search mode with Sponsored Product ads

Get support to resolve your issues quickly and efficiently

  1. 1

    Log in to to get support*

  2. 2

    Click on Get Support and choose the category that best fits your inquiry.

  3. 3

    Open a case via Live Chat, schedule a call, or send an email to initiate a conversation.

*Live Chat and Callback options are available Mon – Fri from 8am to 10pm EST but you can log in to Seller Center to open a case anytime.

Services to help you delight customers

Give the gift of fast and free shipping and make returns easy for your customers

Need help with shipping? Let Walmart Fulfillment Services take care of it with a low-cost service you can trust

Unlock your full potential with our seller-fulfilled expedited delivery programs, TwoDay and ThreeDay

Take the stress out of returns with Enhanced Returns, our program that allows customers to return your items online or in stores

Make sure your gifts arrive on time!

Optimize your delivery-promise time with Shipping Templates. To delight last-minute shoppers, keep an eye on major carrier shipping cutoff dates


Retail Ground December 15
First Class December 17
Priority Mail December 18
Priority Mail Express December 23


Ground December 15
Home Delivery December 15
Express Saver December 21
2Day December 22


Ground Check
3 Day Select December 21
2nd Day Air December 22
Next Day Air December 23


Learn more about Walmart Marketplace tools that can help you get holiday-ready

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