Collectibles Experience

The Collectibles Experience

Do you sell collectors’ items?
Then have a priceless experience with 0% referral fees!*

*Conditions apply.

New to Walmart Marketplace? Join Marketplace

The Collectibles Experience

Do you sell collectors’ items? Then have a priceless experience with 0% referral fees!*

*Conditions apply.

New to Walmart Marketplace? Join Marketplace

As a trusted Walmart seller specializing in collectors’ items, your business could be a great candidate for our new Collectibles Experience. Sellers receiving this limited-time referral fee offer will have the chance to enjoy 0% referral fees from July 1, 2024 to September 30, 2024, plus additional perks!

Spend more time selling. Spend less time fulfilling.

Additionally, save up to 50% on fulfillment solutions with New-Seller Savings.**

**Conditions apply.

Do you sell the following categories?


Figures, Dolls, Trains, Plushies, Games, LEGO, Funko, Diecast Cars & Hot Wheels

Media & Music

Movies, Vinyl, Music, SteelBooks, Musical Instruments & Entertainment Replicas

Trading Cards

Comic Books & Books

Sports Memorabilia


Then you could be a great fit for our Collectibles Experience!

Additional perks for sellers in the Collectibles Experience

Select a return policy that works best for your business

Choose between accepting: no returns, a 15-day return with sealed policy, or our standard 30-day Walmart return policy.

Offer preorders*

Build the anticipation around a new drop by offering pre-orders for your products.

List trading cards and comic books with new, graded condition options coming soon

Display your collectibles in mint and other great conditions with our new grading system.

Mark items as pre-owned*

Collectibles come in all conditions. Let your customers know that your products are vintage and pre-loved, making them one-of-a-kind.

Ready to join the Collectibles Experience?

Our customers are looking for timeless items just like yours!

*Conditions apply. To receive the 0% Referral Fee, Seller must complete the onboarding Walmart Collectibles Program Survey and be accepted to sell collectible items. Seller must have at least one eligible item live and transactable by September 30, 2024. Seller shall be eligible for Referral Fee between July 1, 2024 – September 30, 2024. If an item is live and transactable after July 1, 2024, the items shall be eligible from the live on-site date through the end of the promotion. Walmart Marketplace reserves the right to modify, cancel, or terminate this offer at any time in its sole discretion. The terms of this incentive are confidential and should only be disclosed on a need-to-know basis. As the seller, you acknowledge that Walmart reserves the right to revoke the incentive if the terms are disclosed.

Calculation of “Eligible Sales” includes shipped orders only; cancelled orders and orders that have been placed but not yet shipped, returned orders and chargebacks are not included. Walmart reserves the right to deduct any unearned Referral Fee discount provided on return orders and chargebacks from any future commissions paid.

Net Sales (Net GMV) are calculated as Customer Tender (including product and shipping fees), adjusted for the following: less refunds (Refunds for returns or chargebacks will be calculated based on the orders placed between 7/1/2024 to 9/30/2024), plus sales tax, plus any product fees (e.g. recycling fees). Includes orders placed from 7/1/2024 to 9/30/2024 only.

Additional conditions apply for the Pre-owned and Preorder Program. Seller must sign Terms and Conditions for the Pre-owned and Preorder Program.


**New-Seller Savings conditions. Eligible businesses must be first-time domestic and international Walmart Marketplace sellers who meet all qualification criteria to join the platform and start selling after 1/23/24. To receive the initial 10% discount on referral fees on the seller’s entire assortment for up to 90 days, participating sellers must complete onboarding steps. Additional referral fee rate discount will apply to products fulfilled by Walmart Fulfillment Services for a +15% referral fee discount, Walmart Connect for a +15% referral fee discount, and the Repricer tool for a +10% referral fee discount, resulting in a combined total maximum referral fee discount of 50%. Sellers must have items received by a WFS fulfillment center to qualify for the additional 15% WFS discount. No seller-fulfilled orders will be eligible for the extra 15% WFS referral fee discount. Sellers must have items enrolled in Walmart Connect with associated Walmart Connect spend. No orders without associated Walmart Connect spend will be eligible for the additional 15% Walmart Connect referral fee discount. Sellers must have items enrolled in the Repricer program and have set up their winning pricing strategy. No orders without Repricer enrollment and winning pricing strategy set-up will be eligible for the additional 10% Repricer referral fee discount. The 90-day referral fee rate reduction period starts with the first payment cycle after an eligible seller begins selling on

To be eligible for Walmart Fulfillment Services discounts for Prep Services, fulfillment fees, and storage fees, a minimum of one item must be received by a Walmart fulfillment center by 7/31/24. The 90-day discount period starts upon receipt of the first item(s) by Walmart facility(-ies). The storage fee discount is applicable to seller’s entire assortment for the first 10,000 units only. The Prep Services discount is applicable when a seller chooses to use Prep Services when setting up inbound orders. Unplanned prep fees for inbound items that do not meet WFS requirements will not be discounted.

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