Why should my business partner with Walmart Marketplace?
Walmart Marketplace is an invitation-only, professional seller community that fosters success. By partnering with
the largest retailer in the world, you have the opportunity to reach over 110 million unique visitors a month (and
growing). You have control over your business, including inventory, retail pricing, fulfilment and customer care.
Where will my items appear?
Your items will appear on Walmart.com, alongside all items being sold by Walmart and other Marketplace Sellers.
What seller qualities does Walmart Marketplace look for?
We are looking for relationships with reputable retailers and brands that provide first-class customer service, a compelling
product assortment, competitive pricing and fast, reliable fulfillment.
How can my business be considered for Walmart Marketplace?
Click "Apply Now" on the Walmart Marketplace homepage and complete the application. A dedicated Business Development
Manager will help you through the verification process. If approved, you'll acknowledge our Retailer Agreement and then
start the onboarding process to get your products on Walmart.com.
How long before I can start selling on Walmart Marketplace?
Start by completing the Seller Application, which should take about 10 minutes. The approval process takes around 1-2 weeks. If
approved, onboarding and integration generally takes 2-4 weeks.
So, what's the catch?
No catch. No setup, monthly or annual fees either. Referral fees are only deducted when your item sells. You
can pause or resume selling on Walmart Marketplace at any time with no financial penalties.
Add your items
What types of items can I sell on Walmart Marketplace?
You can sell just about anything on our site. However, we require all Sellers to follow the law and our policies, so
please review our Prohibited Products Policy.
What about SKU minimums/maximums and limited-specialty inventory?
There are no SKU minimums or maximums, so list your entire catalog of eligible items with us. Limited inventory
can be managed by setting a fixed threshold. Items without inventory are not available for sale on Walmart.com.
How are items priced?
You set the item price for your entire catalog.
How do I populate and manage my listing and promote my items?
What will my items look like on the site?
They will look like other items that are being sold on Walmart.com but include your company information, such as shipping,
return policy and contact information.
How does item matching work?
Several attributes are used to match new items against existing items in the Walmart Catalog. The most important
attributes for matching are global identifiers (e.g. UPC or GTIN) and manufacturer part numbers. When your item
is matched with one or more items, the listings will be presented together on Walmart.com
Fulfill your customer orders
How do I check for and process orders?
You will receive orders in Seller Center or through the API, and during your set business hours, you must
frequently check your queues to ensure that orders are processed promptly. You can also set your own company
business hours and days of service to address vacation and personal time off.
What are the shipping requirements?
You can select the carriers, shipping price and shipping method when you set up your Seller profile in Seller
Center. We have five shipping methods available. Orders must be shipped in non-branded packaging and can't
include materials from any company other than Walmart.
What about returns and customer service?
You control, specify and manage your return policy in Seller Center. Your customer service information (including customer service
email address, hours of operation and customer service phone number) are clearly displayed with your item listings on
If approved, what fees do I have to pay?
There are no setup, subscription or monthly fees. We simply deduct a reasonable referral fee once a sale occurs on
What is Walmart Marketplace's commission structure?
Our competitive referral fee percentages vary by category.
What is the payment schedule and method?
Payments will be automatically deposited into your preferred U.S. bank account every two
How are refunds handled?
You will manage refunds resulting from valid returns through Seller Center or the API.
Who pays the credit card fees?
Credit Card fees are already calculated into our competitive referral fees.
What about fraud?
Before you receive a credit card order, our security system checks for fraud. We recommend requiring a signature
for delivery of high-value orders.
What about sales tax?
You can request that we collect sales tax on your behalf so you can remit to the appropriate taxing authorities. We recommend
you consult your tax professional to determine which setting is best.