September is here, which means the holiday season is right around the corner. Naturally, this time of year can be demanding for eCommerce businesses. And it can be even more intense with the ongoing trend of consumers starting their shopping earlier than usual.
Despite the seasonal stress, the holidays at Walmart.com can be a joyful time for both shoppers and sellers. If you haven’t joined Walmart Marketplace yet, you can get started in just 3 simple steps. This means it’s still possible to ramp up and enjoy the benefits of selling your products where millions prefer to shop all year long. Not convinced? Here are 6 ways to get your business holiday ready on Walmart.com.
When you become a Walmart Marketplace seller, you can:
1 Diversify your distribution channels to expand your reach
One way to try and outperform last year’s end-of-year numbers is to add new sales channels to the mix. This can help you reach a wider audience of consumers buying from a multitude of channels and devices.
When you join Walmart Marketplace, you unlock a significant built-in audience. In fact, last December, visits to Walmart.com peaked at 563 million. Don’t miss the opportunity to reach millions of ready-to-buy shoppers.
2 Strategically position your products to boost traffic
The thought of tapping into an influx of shoppers is exciting, but that’s not the only key to success. While organic traffic is important, fueling some extra momentum during the holidays can help your products stand out, especially since shoppers have a dizzying number of options at competitive prices.
To do so, Marketplace sellers can invest in their top-selling items with Sponsored Products advertising through Walmart Connect. This helps items stand out among the competition and drive interested shoppers to listings during the holiday surge.
Helpful holiday tip: Go over last year’s item performance to understand which products to prioritize and de-prioritize this year.
3 Set optimal prices for your items
Just as important as the strategic placement of your products is pricing. After all, finding good deals is a decision-making factor for shoppers, especially during the holidays. In fact, more than 70% of online U.S. customers say their holiday purchase decisions are influenced by the final price of the item.
Walmart Marketplace sellers can deliver on this expectation with our dynamic Repricer tool. It helps them manage pricing efficiently by enabling automatic price adjustments. The algorithm not only considers prices on Walmart.com but offers on other eCommerce sites so sellers can stay ahead of the competition.
4 Offer fast shipping using our fulfillment options
Selling your products is only the first step—your fulfillment operations are equally as important. This aspect of an eCommerce business can be overwhelming during the holidays, but it doesn’t have to be. For example, Marketplace sellers can leverage our world-class supply chain through Walmart Fulfillment Services (WFS). WFS sellers can focus on sales while we store, pick, pack, and ship orders on their behalf. Not to mention, Marketplace sellers see 50% GMV growth on average for items that are fulfilled by WFS.
When you become a Walmart Marketplace seller, you have several choices to consider. There are also self-fulfillment options and tools available to help optimize shipping and improve performance!
5 Implement a hassle-free returns experience
It’s no question that hassle-free returns are ideal for customers. They have long come to expect an easy and flexible returns experience, especially when they’re shopping for the holidays. Conversely, the fear of a complicated returns process can discourage them from buying online.
At Walmart, we build trust and loyalty with our customers by creating a return experience and policy that is fair, transparent, and generous. Having a clearly outlined returns policy helps Marketplace sellers check one more thing off the list, making it easier to focus on selling.
6 Enjoy a streamlined onboarding process
Getting started with Walmart Marketplace has never been easier! We just introduced a new streamlined process to help you start selling on Walmart.com faster—just in time for the holiday selling season.
Simply create your account and complete a three-step onboarding journey. All you have to do is verify your business, complete your payment settings, and configure your shipping methods. Better yet, you can begin listing your products using one of the item setup methods simultaneously.